Wise-Up brings together those wishing to communicate public
service information to the social housing demographic, with editors
of tenant newsletters looking for relevant content: The
social housing sector is demographically well-defined, with higher
than average proportions of key groups including:
the retired, unemployed, permanently sick/disabled and
lone parents. Tenant
newsletters are a great way to communicate with this group. A
campaign offering easy distribution of low-energy light bulbs reached
over 1 million households across the UK. The ‘Talk to FRANK’ campaign
about teens and drugs was
communicated to over 0.7 million households. A
Wise-Up from the Citizens Advice Bureau reached over 0.5 million households. The
Home Office’s trials of the ‘101 Service’ were
brought to the
attention of over 0.4 million households in specific
targeted areas.